Brands/FashionWorkwearauto-imported

Isto

Independent Portuguese menswear label with stores in Lisbon and Porto; it makes one permanent collection of everyday essentials from organic and natural materials, made in Portugal, and shows what it paid for each component. via brand about page ↗

isto.pt ↗

Origin

🇵🇹 Portugal

via research ↗

City

Lisbon

via research ↗

Founded

2017

via research ↗

Company

Small 27 people

Company database (PremierAlts): 27 employeesvia research ↗

Owner

Independent

Founded 2017 by three co-founders; Lisbon investment firm Altaz Capital took a minority stake in Aug 2025 (amount and percentages undisclosed)via research ↗

Price

€€ €40–€295

median €115 · T-shirt €55 · typical range of 163 products

Ethics

3.8 / 5

average of 2 sources ↓Good On You: Good

Quality

4.0 / 5

average of 2 sources ↓

Reviews

★ 4.2 / 5

average of 1 source ↓66 reviews

Newsletter

Subscribed

Certifications

GOTS · suppliers, per brand ↗GRS ↗oeko-tex

Ratings

Ethics

3.8/ 5

Weighted average of 2 sources

Good On You 4.0
rating organisation · counts 64%
Good (4/5) ↗ · 2026-05 · autoPeople: Good · Planet: Great · Animals: It's a start
Eco-Stylist 3.3
journalism / NGO report · counts 36%
Certified; Transparency 2/3 leaves (Good), Fair Labor 1/3 (Fair), Sustainably Made 3/3 (Excellent) ↗ · 2024-10Independent sustainable-brand vetting; mean of leaves 2/3 → *5

Quality

4.0/ 5

Weighted average of 2 sources

oladaniela.com 4.0
expert reviewer · counts 64%
4 / 5 ↗Evidence is thin: a blogger reports an ISTO tee still in heavy use after several years, and a magazine says the organic-cotton tees keep their shape; one customer reports shrinkage. Also: https://www.opumo.com/magazine/5-summer-wardrobe-staples/
Olá Daniela (blog) 4.0
independent blog / video · counts 36%
Black ISTO tees lasted since 2020, still worn ↗Small blog, positive long-term verdict=4

Customer reviews

4.2/ 5

Weighted average of 1 source · 66 reviews

Trustpilot 4.2
open review platform · counts 100%
4.2 / 5 ↗ · 66 reviews · 2026-10

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Sourcing & ethics

Founded by Pedro Palha, Vasco Mendonça and Pedro Gaspar, the brand publishes a cost breakdown for each product and names its suppliers. Garments are made in Portugal; some fabrics come from Italian mills.

via research ↗