Brands/Fashionauto-imported

American Vintage

French label founded in 2005 by Michaël Azoulay in Marseille and based in nearby Signes, making colourful, comfortable essentials for women, men and children, such as T-shirts, knitwear and denim, mainly in cotton, linen and wool. via brand about page ↗

americanvintage-store.com ↗Wikidata ↗

Origin

🇫🇷 France

via Wikidata ↗

City

Signes

via Wikidata ↗research says Marseille

Founded

2005

via Wikidata ↗

Company

Large ~1,000 people

FashionUnited (May 2025): 'plus de 1 000 salariés'; ~200 M€ revenue 2024via research ↗ · 2025

Owner

Independent

Founder/CEO Michaël Azoulay calls it 'une entreprise familiale'; no outside investor mentionedvia research ↗

Price

€€ €50–€160

median €115 · T-shirt €55 · typical range of 64 products

Ethics

2.1 / 5

average of 2 sources ↓Good On You: Not good enough

Quality

2.3 / 5

average of 2 sources ↓

Reviews

★ 1.4 / 5

average of 1 source ↓454 reviews

Newsletter

Not yet

Certifications

—

Ratings

Ethics

2.1/ 5

Weighted average of 2 sources

Good On You 2.0
rating organisation · counts 64%
Not good enough (2/5) ↗ · 2026-04 · autoPeople: Not good enough · Planet: Not good enough · Animals: Not good enough
MoralScore 2.2
journalism / NGO report · counts 36%
44/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Habillement

Quality

2.3/ 5

Weighted average of 2 sources

bonnegueule.fr 2.5
expert reviewer · counts 50%
2.5 / 5 ↗BonneGueule finds the quality very variable for the price. The tees and knits are thin and the knitwear pills quickly.
Comme un Camion 2.0
expert reviewer · counts 50%
Negative: mostly synthetic compositions at excessive prices; 'pour les basiques, il y a bien mieux ailleurs' ↗Established French menswear reviewer brand guide; negative verdict=2; from search snippet (page blocks fetch)

Customer reviews

1.4/ 5

Weighted average of 1 source · 454 reviews

Trustpilot 1.4
open review platform · counts 100%
1.4 / 5 ↗ · 454 reviews · 2026-10

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Verification

Matches for jersey basics. Note: a trade listing places the head office in Signes (Var) since 2009; the brand still presents itself as a Marseille label. Portugal not confirmed for every category. Research confidence: medium.

Sourcing & ethics

Founded by Michaël Azoulay. The brand's own journal documents a long-standing Portuguese factory for its jersey basics, but it does not publish a full supplier list, so other product categories may be made elsewhere.

via research ↗