Zeeman
Dutch family business selling low-priced clothing and textiles, founded by Jan Zeeman with a first store in Alphen aan den Rijn in 1967; today runs about 1,350 stores in eight countries, focused on basics. via brand about page ↗
Ratings
Weighted average of 5 sources
Sources disagree by 2.2 points.
- Fair Wear 4.0audit / certification body · counts 32%Good (2025; 57/100) ↗ · 2025-12Brand Performance Check; benchmarking score 57; member since 2019; supply-chain transparency 76-99%
- Good On You 3.0rating organisation · counts 22%It's a start (3/5) ↗ · 2026-08 · autoPeople: It's a start · Planet: Not good enough · Animals: It's a start
- Fashion Transparency Index 2.7rating organisation · counts 22%FTI 2023: 54% ↗ · 2023-07Final score table in the FTI 2023 report (page 45 of the issuu edition).
- MoralScore 3.0journalism / NGO report · counts 13%60/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Habillement
- Rank a Brand 1.8rating organisation · counts 11%C-label, 13 out of 36 points ↗ · 2018-08Archived page (site closed after merging into Good On You); score = points/max x 5.
No independent quality test or expert review found.
Weighted average of 3 sources · 2,866 reviews
- Trusted Shops 4.5verified buyers only · counts 57%
- Trustpilot 4.2open review platform · counts 40%4.2/5 ↗ · 990 reviews · 2026-10TrustScore read from Trustpilot page
- Product reviews on the brand's shop 4.0brand-run reviews · counts 2%4.00 / 5 over 1 best-selling product ↗ · 1 reviews · 2026-10 · auto · low weightCollected by the brand's own review app; brands can moderate these, so they count less
Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.
Sourcing & ethics
Dutch family-owned discount textile retailer (~1,388 stores in 8 countries), Fair Wear member since 2019 and rated Good (benchmark 57 in 2025, 68 in 2024). Production in Pakistan, India, China, Bangladesh, Turkey, Philippines, Portugal, Slovakia, Sri Lanka and Tunisia. Owned by Zeeman family.
Products
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Production
- 🇵🇰 Pakistanfairwear.org ↗outside Europe
- 🇮🇳 Indiafairwear.org ↗outside Europe
- 🇨🇳 Chinafairwear.org ↗outside Europe
- 🇧🇩 Bangladeshfairwear.org ↗outside Europe
- 🇧🇩 Bangladeshfairwear.org ↗outside Europe
- 🇹🇷 Türkiyefairwear.org ↗outside Europe
- 🇵🇭 Philippinesfairwear.org ↗outside Europe
- 🇹🇷 Türkiyefairwear.org ↗outside Europe
- 🇵🇹 Portugalfairwear.org ↗
- 🇵🇭 Philippinesfairwear.org ↗outside Europe
- 🇸🇰 Slovakiafairwear.org ↗
- 🇵🇹 Portugalfairwear.org ↗
- 🇱🇰 Sri Lankafairwear.org ↗outside Europe
- 🇸🇰 Slovakiafairwear.org ↗
- 🇹🇳 Tunisiafairwear.org ↗outside Europe
- 🇱🇰 Sri Lankafairwear.org ↗outside Europe
- 🇹🇳 Tunisiafairwear.org ↗outside Europe
Where to buy
Not listed atAbout You · Breuninger · END. · Farfetch · LN-CC · LuisaViaRoma · Mr Porter · Mytheresa · SSENSE · Slam Jam · Très Bien · Yoox · Zalando
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