Brands/Fashion≈ read from pagesauto-imported

s.Oliver

German fashion company that grew from Bernd Freier's small Würzburg men's boutique 'Sir Oliver', opened in 1969; the Rottendorf-based S.Oliver Group also owns comma, QS, Liebeskind Berlin, Baldessarini and lala Berlin. via brand about page ↗

soliver.de ↗Wikipedia ↗Wikidata ↗

Origin

🇩🇪 Germany

via Wikidata ↗

City

Rottendorf

via Wikidata ↗

Founded

1969

via Wikidata ↗

Company

Large ~4,732 people

de.wikipedia: 2,372 full-time + 2,360 part-time (2024); Fair Wear: around 5,100 group employees worldwidevia research ↗ · 2024Wikipedia says 7000

Owner

Independent

Family business founded 1969 by Bernd Freiervia research ↗

Price

€ €20–€90

median €60 · T-shirt €16 · typical range of 51 products

Ethics

2.7 / 5

average of 6 sources ↓Good On You: Not good enough

Quality

3.4 / 5

average of 1 source ↓

Reviews

★ 3.9 / 5

average of 1 source ↓1,087 reviews

Newsletter

Not yet

Certifications

Fair Wear ↗GRS ↗oeko-tex

Ratings

Ethics

2.7/ 5

Weighted average of 6 sources

Sources disagree by 4.3 points.

Fair Wear 5.0
audit / certification body · counts 33%
Leader (2024) ↗ · 2025-02Brand Performance Check 2024, benchmarking score 70/100; previous (2023): Good 49
Good On You 2.0
rating organisation · counts 23%
Not good enough (2/5) ↗ · 2026-05 · autoPeople: Not good enough · Planet: Not good enough · Animals: It's a start
Fashion Transparency Index 1.4
rating organisation · counts 21%
67.3/250 (~27%) ↗ · 2023FTI 2023 via Business & Human Rights Resource Centre (page 403; search snippet); 26.9%/20
Stiftung Warentest 1.5
audit / certification body · counts 10%
CSR-Bewertung: bescheidene Ansätze (T-Shirts CSR 08/2010) ↗ · 2010-08Lowest step of the old scale (= mangelhaft)
Rank a Brand 0.7
rating organisation · counts 9%
E-label, 5 out of 36 points ↗ · 2017-07 · low weightArchived page (site closed after merging into Good On You); score = points/max x 5.
Public Eye 2.5
journalism / NGO report · counts 4%
Fair Fashion? Firmencheck 2010 (EvB/Clean Clothes Campaign, 77 firms): Einsteiger ↗ · 2010-01 · low weightSame 5-category scale as the 2012 Outdoor-Guide; reference date 1.1.2010 (guide published autumn 2010). The outdoor brands in this guide have the newer 2012 rating

Quality

3.4/ 5

Weighted average of 1 source, 2 data points

Stiftung Warentest 3.4
lab test · counts 100%
gut (2,4) ↗ · 2010-07s.Oliver Peanuts printed women's T-shirt; 6-2.4=3.6; old
befriedigend (2,8) ↗ · 2010-07s.Oliver Casual Women basic black T-shirt; 6-2.8=3.2; old

Customer reviews

3.9/ 5

Weighted average of 1 source · 1,087 reviews

Trustpilot 3.9
open review platform · counts 100%
3.9/5 ↗ · 1,087 reviews · 2026-1052% 5-star, 32% 1-star

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Sourcing & ethics

Large German mid-market fashion group (women's, men's and kids' wear, shoes, accessories) founded by Bernd Freier in Würzburg. Fair Wear member since 2022; it went from Good (benchmark 49, 2023) to Leader (70, 2024), unusually strong for a volume brand. It sources from 24 countries, including Bangladesh, Pakistan, Myanmar and Belarus, and discloses 76-99%. Owned by s.Oliver Bernd Freier GmbH & Co. KG.

via research ↗