Brands/OutdoorShoesBags & gearauto-imported

Salewa

Mountain sports brand founded in Munich in 1935 as a saddlery and leather goods firm, now owned by the Oberalp Group in Bolzano; makes clothing, footwear and equipment for mountaineering, climbing, trekking and ski touring. via research ↗

salewa.com ↗

Origin

🇮🇹 Italy

via research ↗

City

Bolzano

via research ↗

Founded

1935

via research ↗

Company

Large ~450 people

Salewa is Oberalp's largest brand; ~45% of a ~1,000-person group ≈ 450 · Oberalp Group (Salewa, Dynafit, Pomoca, Wild Country, Evolv, LaMunt) has about 1,000 staff in 11 countries per job ads - group figure not usedvia estimate ↗

Owner

Oberalp Group

Salewa is a brand of the Oberalp Group, family business of the Oberrauch familyvia research ↗

Price

€€ €28–€215

median €90 · T-shirt €44 · typical range of 68 products

Ethics

3.3 / 5

average of 5 sources ↓Good On You: It's a start

Quality

4.0 / 5

average of 2 sources ↓

Reviews

★ 2.4 / 5

average of 1 source ↓219 reviews

Newsletter

Subscribed

Certifications

Fair Wear ↗bluesign ↗

Ratings

Ethics

3.3/ 5

Weighted average of 5 sources

Sources disagree by 1.7 points.

Fair Wear 4.0
audit / certification body · counts 40%
Good (2025; 71/100) ↗ · 2025-12Brand Performance Check; benchmarking score 71; member since 2013; supply-chain transparency 1-25%
Good On You 3.0
rating organisation · counts 28%
It's a start (3/5) ↗ · 2025-11 · autoPeople: Good · Planet: Not good enough · Animals: Not good enough
MoralScore 2.3
journalism / NGO report · counts 16%
46/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Sacs et accessoires
Stiftung Warentest 2.5
audit / certification body · counts 12%
CSR-Engagement: ausreichend (Funktionsjacken CSR 08/2012, Healy PTX Men) ↗ · 2012-07Extreme overtime at the sewing factory noted; archived detail page
Public Eye 3.5
journalism / NGO report · counts 5%
Outdoor-Guide 2012 (EvB/Clean Clothes Campaign): Durchschnittliche ↗ · 2012-04 · low weightSurvey of 25 outdoor firms on labour standards (no environment); 5 categories Fortgeschrittene/Durchschnittliche/Einsteiger/Nachlässige/Verweigerer mapped 4.5/3.5/2.5/1.5/1; reference date 1.4.2012

Quality

4.0/ 5

Weighted average of 2 sources

RunRepeat 4.6
lab test · counts 59%
92/100 Superb ↗ · 2026-03Mountain Trainer 2 Mid GTX lab-tested, toebox durability 5/5; /20
Stiftung Warentest 3.2
lab test · counts 41%
befriedigend (2,8); Haltbarkeit befriedigend (2,9) ↗ · 2020-10Puez Powertex 2L jacket, test 10/2020; 6-g

Customer reviews

2.4/ 5

Weighted average of 1 source · 219 reviews

Trustpilot 2.4
open review platform · counts 100%
2.4/5 ↗ · 219 reviews · 2026-10Reviews cite durability and returns issues

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Sourcing & ethics

Fair Wear member since 2013 under the Oberalp group membership (Salewa, Dynafit, Wild Country, LaMunt); rated Good with a benchmarking score of 71 in the 2025 Brand Performance Check, down from Leader in 2023. Fair Wear notes 55% of production covered by living-wage payments and a systematic risk-prioritisation approach, but public supply-chain transparency is only 1-25%. Production is spread over 15 countries incl. Vietnam, China, Bangladesh, Myanmar and several European countries; Oberalp reported in 2019 that ~92% of materials were bluesign/OEKO-TEX certified. Owned by Oberalp Group.

via research ↗