Shaping New Tomorrow
Danish menswear and womenswear brand started in Aalborg by childhood friends Kasper, Christoffer and Christian to make trousers both stylish and comfortable; now makes trousers, shirts, suits and knitwear, with stores in Denmark, Germany and Sweden. via brand about page ↗
Ratings
No ethics rating found (Good On You, Fair Wear, B Corp, transparency indexes).
No independent quality test or expert review found.
Weighted average of 2 sources · 23,175 reviews
- Trusted Shops 4.7verified buyers only · counts 59%
- Trustpilot 4.6open review platform · counts 41%4.6 / 5 ↗ · 17,519 reviews · 2026-10
Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.
Verification
HQ is Aalborg, Denmark (not Copenhagen, where it only has a store). The main international domain is shapingnewtomorrow.com; .de is the German storefront.
Sourcing & ethics
Danish menswear brand that says all its suppliers are family-owned factories in Portugal, which it visits often. Some fabrics are described as OEKO-TEX certified, but we did not confirm a brand-level certification.
Products
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Your size
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Production
- 🇵🇹 Portugalvia your list
- 🇱🇹 LithuaniaSocks✓ 1 product label
- 🇻🇳 VietnamShoes✓ 1 product labeloutside Europe
- 🇩🇰 DenmarkBelts✓ 2 product labels
- 🇮🇹 ItalySocks✓ 2 product labels
Where to buy
Not listed atAbout You · Breuninger · END. · Farfetch · LN-CC · LuisaViaRoma · Mr Porter · Mytheresa · SSENSE · Slam Jam · Très Bien · Yoox · Zalando
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Second-hand
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Sales
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