Brands/Fashionspecialist · denimauto-imported

Kings of Indigo

Amsterdam denim brand founded in 2012, mixing American denim heritage with Japanese craftsmanship; it makes organic and recycled-fibre jeans and garments traceable from fibre to finished piece, and was restarted after a standstill. via brand about page ↗

kingsofindigo.com ↗

Origin

🇳🇱 Netherlands

via research ↗

City

Amsterdam

via research ↗

Founded

2012

via research ↗

Company

Small ~15 people

restart after 2022 bankruptcy with the existing small team, a few leavers ≈ 15 · Operating company KOI International BV went bankrupt in late 2022; restarted by Kathrin and Sebastian Proft, who offered the team new contracts (a few left). Founder Tony Tonnaer left.via estimate ↗

Owner

Independent

Bought out of bankruptcy in Dec 2022 by Kathrin and Sebastian Proft (who also own Dollinger, Stapf, Feli & Hans); imprint names them as ownersvia research ↗

Price

€€€ €65–€180

median €150 · T-shirt €50 · typical range of 316 products

Ethics

4.2 / 5

average of 4 sources ↓Good On You: Great

Quality

—

no sources found

Reviews

—

no sources found

Newsletter

Subscribed

Certifications

GOTS · materials ↗GRS · materials ↗amfori BSCI ↗Fair Wear · per Good On You ↗

Ratings

Ethics

4.2/ 5

Weighted average of 4 sources

Sources disagree by 2.2 points.

Good On You 5.0
rating organisation · counts 33%
Great (5/5) ↗ · 2026-06 · autoPeople: Good · Planet: Great · Animals: Good
Dobre Zakupy 4.5
rating organisation · counts 33%
Ekologia 7/7, Społeczeństwo 5.5/7 ↗ · 2026-10Fundacja Kupuj Odpowiedzialnie brand database; score = mean of both sub-scores /7 x 5 (5-7 points = 'ocena bardzo dobra'); no rating date on page, date = accessed
MoralScore 3.5
journalism / NGO report · counts 19%
70/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Habillement
Rank a Brand 2.8
rating organisation · counts 15%
B-label, 18 out of 32 points ↗ · 2018-05Archived page (site closed after merging into Good On You); score = points/max x 5.

Quality

No independent quality test or expert review found.

Customer reviews

No review platform found.

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Verification

Research confidence: medium.

Sourcing & ethics

Amsterdam denim brand founded 2012 using organic cotton and recycled fibres, repair-focused design. The company 'came to a standstill' and was restarted under CEO Sebastian Proft; post-restart pages cite BSCI-certified partners, Tex.Tracer traceability and production locations disclosed only on request (no public factory list). Good On You still lists Fair Wear membership and rates it Great; verify current Fair Wear status.

via research ↗