Brands/Underwear & nightwearnew · added 2026-10-20auto-imported
Björn Borg logo

Björn Borg

Swedish sports fashion brand named after the tennis champion; the Björn Borg collection began in 1984 and its Stockholm design team is best known for underwear, led by the Classic Shorts 3201 boxer of 1993, alongside training wear. via brand about page ↗

bjornborg.com ↗
Origin
🇸🇪 Sweden
via research ↗
City
Solna
via research ↗
Founded
1984
via you ↗research says 1989
Company
Mid-size 152 people
Average employees 2024 (group).via research ↗ · 2024
Owner
Publicly listed
Publicly listed company (Nasdaq Stockholm); no controlling owner identified.via research ↗
Price
€ €30–€100
median €60 · T-shirt €30 · typical range of 71 products
Ethics
2.2 / 5
average of 2 sources ↓Good On You: Not good enough
Quality
—
no sources found
Reviews
★ 4.7 / 5
average of 1 source ↓80 reviews
Newsletter
Not yet
Certifications
GRS ↗

Ratings

Ethics
2.2/ 5

Weighted average of 2 sources

  • Good On You 2.0
    rating organisation · counts 64%
    Not good enough (2/5) ↗ · Februar · autoPeople: Not good enough · Planet: Not good enough · Animals: It's a start
  • MoralScore 2.6
    journalism / NGO report · counts 36%
    53/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Habillement
Quality

No independent quality test or expert review found.

Customer reviews
4.7/ 5

Weighted average of 1 source · 80 reviews

  • Product reviews on the brand's shop 4.7
    brand-run reviews · counts 100%
    4.70 / 5 over 6 best-selling products ↗ · 80 reviews · 2026-10 · auto · low weightCollected by the brand's own review app; brands can moderate these, so they count less

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Sourcing & ethics

Larger brand: Swedish underwear and sportswear company listed on Nasdaq Stockholm; Björn Borg himself only licenses his name. Reports full transparency of Tier 1 and 2 suppliers in its sustainability report; production countries not confirmed here.

via research ↗

Products

Reading the shop's products…

Your size

Looking for size charts on the shop…

Production

Where to buy

Sold at✓ About You ↗

Not listed atBreuninger · END. · Farfetch · LN-CC · LuisaViaRoma · Mr Porter · Mytheresa · SSENSE · Slam Jam · Très Bien · Yoox · Zalando

No other shops saved yet.

Search:eBay (new) ↗Google Shopping ↗Idealo ↗

Second-hand

No saved second-hand listings.

Search:Vinted ↗eBay ↗Kleinanzeigen ↗Grailed ↗

Sales

No sales recorded yet. Sale data builds up over time from brand newsletters sent to the shoppa inbox, plus any sales you add by hand. After a year, this calendar shows when each brand discounts and how deeply.

Discount codes

No codes yet. They're collected from this brand's newsletters once you're subscribed.

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