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Nudie Jeans

Swedish denim brand founded in 2001 in Gothenburg by Maria Erixon Levin and Joakim Levin, built on organic cotton and transparency; since 2007 it repairs jeans for free in its Repair Shops, alongside resale and recycling. via brand about page ↗

Origin
🇸🇪 Sweden
City
Gothenburg
Founded
2001
Company
Mid-size ~199 people
Wikipedia: 199 employees (2021); Allabolag: Nudie Jeans Marketing AB 63 + Nudie Jeans Retail AB 14 in Swedenvia Wikidata ↗ · 2021
Owner
Independent
Private, founder-controlled: Svenska Jeans Holding AB (board: co-founder Joakim Levin) owned by Boogie Woogie i Göteborg ABvia research ↗Wikipedia says group
Price
€€€ €70–€250
median €160 · T-shirt €60 · typical range of 47 products
Ethics
4.4 / 5
average of 8 sources ↓Good On You: Great
Quality
3.2 / 5
Reviews
★ 3.1 / 5
Newsletter
Subscribed
Certifications

Ratings

Ethics
4.4/ 5

Weighted average of 8 sources

Sources disagree by 2.5 points.

  • Fair Wear 5.0
    audit / certification body · counts 22%
    Leader (2026) ↗ · 2026-08Brand Performance Check 2026, benchmarking score 91/100; previous (2024): Leader 94
  • Good On You 5.0
    rating organisation · counts 15%
    Great (5/5) ↗ · 2026-04 · autoPeople: Great · Planet: Great · Animals: Good
  • Dobre Zakupy 4.8
    rating organisation · counts 15%
    Ekologia 6.5/7, Społeczeństwo 7/7 ↗ · 2026-10Fundacja Kupuj Odpowiedzialnie brand database; score = mean of both sub-scores /7 x 5 (5-7 points = 'ocena bardzo dobra'); no rating date on page, date = accessed
  • Ethical Consumer 3.9
    rating organisation · counts 15%
    78/100 ↗ · 2024-06Top-10 ethical clothing list; mapped score/20
  • MoralScore 3.3
    journalism / NGO report · counts 9%
    66/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Habillement
  • Rank a Brand 3.4
    rating organisation · counts 9%
    B-label, 22 out of 32 points ↗ · 2019-05Archived page (site closed after merging into Good On You); score = points/max x 5. Rank a Brand called it the most sustainable jeans brand it ranked
  • Textile Exchange MCI 5.0
    journalism / NGO report · counts 7%
    Material Change Index: Leader ↗ · 2022Nudie Jeans 2022 sustainability report: Leader/Leading category in MCI for 4th year in a row; also https://www.nudiejeans.com/blog/material-change-we-do-it-third-year-top-tier. Brand-reported, not verified on Textile Exchange site (403) · Reported by the brand (2022 sustainability report); not confirmed on textileexchange.org
  • Stiftung Warentest 2.5
    audit / certification body · counts 7%
    CSR-Bewertung: Ansätze (Jeans CSR 10/2011, Average Joe) ↗ · 2011-094th of 5 steps (sehr stark/stark/engagiert/Ansätze/bescheidene Ansätze) = ausreichend 2.5
Quality
3.2/ 5

Weighted average of 2 sources

Sources disagree by 2 points.

Customer reviews
3.1/ 5

Weighted average of 2 sources · 1,116 reviews

Sources disagree by 2.3 points.

  • Trustpilot 2.1
    open review platform · counts 58%
    2.1/5 ↗ · 225 reviews · 2026-10Unclaimed profile, no invitations; complaints on sizing, wear, repairs
  • Product reviews on the brand's shop 4.4
    brand-run reviews · counts 42%
    4.40 / 5 over 9 best-selling products ↗ · 891 reviews · 2026-10 · autoCollected by the brand's own review app; brands can moderate these, so they count less

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Verification

Some sources give 1999 and a different spelling of the founder's name (ethical.org.au); Wikipedia and Fair Wear say 2001.

Sourcing & ethics

Swedish denim brand with a buy-wear-repair model: free lifetime repairs (over 68,000 pairs in 2024) and organic cotton. Fair Wear member since 2009, rated Leader with one of the highest benchmarks (94 in 2024, 91 in 2026). Production is in Europe, Tunisia, Turkey and India (lead country Lithuania; Wikipedia names Italy as the main manufacturing country). Good On You rates it 'Great'. Owned by Svenska Jeans Holding AB.

via research ↗

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