NNormal
Mallorca-based outdoor brand founded in 2022 by mountain athlete Kilian Jornet and Camper; it designs trail running shoes, technical apparel and accessories built for durability, with repair and recycling programmes. Tested in Norway. via brand about page ↗
Ratings
Weighted average of 1 source
- MoralScore 2.5journalism / NGO report · counts 100%50/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Articles de sport
Weighted average of 3 sources, 4 data points
- RunRepeat 4.5lab test · counts 42%Kjerag 89/100 'Superb' (lab-tested, cut in half) ↗ · 2025-05score/20; heel padding durability 2/5 in lab
- Outdoor Gear Lab 4.0expert reviewer · counts 29%Kjerag 02: 83/100, #1 of 16 ↗ · 2026-04score/20Tomir 2.0: 79/100, #7 of 16 ↗ · 2024-10score/20
- roadtrailrun.com 4.0expert reviewer · counts 29%4 / 5 ↗Multi-tester and gear reviews praise the rugged, durability-focused build (Kevlar/Matryx uppers, Vibram outsoles) and the ride, though long-term durability verdicts are still provisional. Also: https://www.roadtrailrun.com/2023/08/nnormal-tomir-multi-tester-review-12.html https://blisterreview.com/gear-reviews/running-reviews/nnormal-kjerag
Weighted average of 2 sources · 198 reviews
Sources disagree by 3.2 points.
- Trustpilot 1.8open review platform · counts 54%1.8 / 5 ↗ · 32 reviews · 2026-10
- Product reviews on the brand's shop 5.0brand-run reviews · counts 46%4.98 / 5 over 7 best-selling products ↗ · 166 reviews · 2026-10 · auto · low weightCollected by the brand's own review app; brands can moderate these, so they count less
Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.
Verification
Research confidence: medium.
Sourcing & ethics
Shoes are made by Asian contract manufacturers (China, Vietnam). The brand pitches durability and transparency, but I could not check its factory list on the official site. Owned by Camper (joint venture with Kilian Jornet).
Products
Reading the shop's products…
Your size
Looking for size charts on the shop…
Production
- 🇨🇳 Chinashoes (e.g. Kjerag, made by Fulgent per retailer)ledger.worseonpurpose.com ↗outside Europe
- 🇻🇳 Vietnamshoes / products (contract manufacturers)✓ 1 product labelledger.worseonpurpose.com ↗outside Europe
Where to buy
Not listed atAbout You · Breuninger · END. · Farfetch · LN-CC · LuisaViaRoma · Mr Porter · Mytheresa · SSENSE · Slam Jam · Très Bien · Yoox · Zalando
No other shops saved yet.
Second-hand
No saved second-hand listings.
Sales
Discount codes
No codes yet. They're collected from this brand's newsletters once you're subscribed.
