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The Row

New York luxury label founded by Ashley and Mary-Kate Olsen, making ready-to-wear, footwear, handbags and accessories known for exceptional fabrics, precise tailoring and simple, discreet shapes. via brand about page ↗

therow.com ↗Wikipedia ↗Wikidata ↗

Origin

🇺🇸 United States

via Wikidata ↗

City

New York City

via Wikidata ↗

Founded

2005

via you ↗Wikidata says 2006

Company

Mid-size ~120 people

ZoomInfo: 51-200 employeesvia research ↗

Owner

Independent

Olsen twins remain majority owners; 2024 minority stakes by the Wertheimer family and Françoise Bettencourt Meyersvia research ↗Wikipedia says group

Price

€€€€ ≈ €580–€3530

median €1330 · T-shirt €940 · typical range of 1461 products

Ethics

1.6 / 5

average of 2 sources ↓Good On You: We avoid

Quality

4.0 / 5

average of 1 source ↓

Reviews

★ 1.8 / 5

average of 1 source ↓25 reviews

Newsletter

Not yet

Certifications

—

Ratings

Ethics

1.6/ 5

Weighted average of 2 sources

Sources disagree by 1.5 points.

Good On You 1.0
rating organisation · counts 60%
We avoid (1/5) ↗ · June 20 · autoPeople: Very poor · Planet: Very poor · Animals: Not good enough
MoralScore 2.5
journalism / NGO report · counts 40%
51/100 ↗ · 2026-10 · autoGeneric score over 10 categories (environment, social, ethics…) · sector: Habillement

Quality

4.0/ 5

Weighted average of 1 source

whowhatwear.com 4.0
expert reviewer · counts 100%
4 / 5 ↗Fashion editors and critics agree the materials and construction are excellent but question the markup, and some buyers report pilling knitwear. Also: https://whatlooksgood.substack.com/p/why-im-not-obsessed-with-the-row

Customer reviews

1.8/ 5

Weighted average of 1 source · 25 reviews

Trustpilot 1.8
open review platform · counts 100%
1.8 / 5 ↗ · 25 reviews · 2026-10

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Verification

Weak fit: Large luxury fashion house, not a small ethical brand. Official About page says established in 2005 (not 2006) by Ashley and Mary-Kate Olsen. Production comes only from a 2018 press report on menswear; the brand states no HQ or production itself. Research confidence: medium. Research confidence: medium.

Sourcing & ethics

Luxury label founded by Mary-Kate and Ashley Olsen. Since 2024 it has had minority investors from the Chanel (Wertheimer) and L'Oréal (Bettencourt Meyers) families, at a valuation of about $1bn. The brand publishes little about its supply chain.

via research ↗