Brands/FashionSocksauto-imported

Colorful Standard

Organic-cotton basics brand that set up its own garment factory in Barcelos, Portugal, working with suppliers within 50 km; makes T-shirts, hoodies, sweatpants and socks, garment-dyed in dozens of colours. Certified B Corp. via brand about page ↗

colorfulstandard.com ↗

Origin

🇩🇰 Denmark

via research ↗

City

Copenhagen

via research ↗

Founded

2017

via research ↗

Company

Small 25 people

CVR data via eStatistik: 'Antal ansatte 25'via research ↗ · 2025

Owner

ABN AMRO Sustainable Impact Fund · investor-owned

RTG Sales ApS is 100% owned by RTG Holding ApS, in which ABN AMRO Sustainable Impact Fund PE B.V. holds 50-66.65% since March 2026 (founder Tue Deleuran's holding 33-50%)via research ↗

Price

€€ €24–€120

median €70 · T-shirt €35 · typical range of 2440 products

Ethics

4.0 / 5

average of 2 sources ↓Good On You: Good

Quality

3.5 / 5

average of 1 source ↓

Reviews

★ 4.0 / 5

average of 1 source ↓753 reviews

Newsletter

Subscribed

Certifications

GRS ↗B Corp ↗

Ratings

Ethics

4.0/ 5

Weighted average of 2 sources

B Corp 4.0
audit / certification body · counts 59%
B Impact Score 92.8 ↗ · 2025Certified since December 2025, standards v1.6; via directory search snippet
Good On You 4.0
rating organisation · counts 41%
Good (4/5) ↗ · 2026-06 · autoPeople: Good · Planet: Great · Animals: Good

Quality

3.5/ 5

Weighted average of 1 source

unsustainablemagazine.com 3.5
expert reviewer · counts 100%
3.5 / 5 ↗Reviewers find the organic tees soft and say they keep their shape after washing. BonneGueule flagged one hoodie as 42% polyester and possibly made in Bangladesh. Also: https://theroundup.org/colorful-standard-review/ https://bonnegueule.fr/en/blogs/medias/ou-trouver-sweat-capuche-hoodie-de-qualite

Customer reviews

4.0/ 5

Weighted average of 1 source · 753 reviews

Trustpilot (colorfulstandard.com) 4.0
open review platform · counts 100%
4 / 5 ↗ · 753 reviews · 2026-10

Each source is averaged first, then sources are weighted by reliability: audits, lab tests and verified-buyer platforms count most, rating organisations and expert reviewers less, brand-run reviews and community opinion least. Review scores also weigh by how many reviews stand behind them, and anything older than three years fades.

Verification

Research confidence: medium.

Sourcing & ethics

Founded by Tue Deleuran, whose own textile group in Barcelos makes the garments, so production is vertically controlled and open to visits. Uses organic cotton and recycled merino; retailers mention OEKO-TEX dyes but no certificate was verified.

via research ↗